The 8 Best Kawaii Subscription Boxes in 2023: Your Guide To All Things Adorable

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Japan’s kawaii culture has become a worldwide sensation, and it’s easy to see why. From colorful stationery to snuggly plush toys and quirky kitchenware, kawaii subscription boxes offer a range of charming and irresistible items to brighten up your day. These boxes are a must-have for anyone who loves all things adorable! With a kawaii subscription, you can expect to receive a delightful assortment of products curated from the best kawaii brands around.

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If you’re a fan of all things cute and charming, you’ve likely been drawn to Japan’s kawaii culture. From beloved characters like Hello Kitty, Gudetama, and Pikachu to the delightful world of Sumikko Gurashi, there’s no shortage of adorable collectibles to discover. With the convenience of having these items delivered straight to your doorstep, it’s never been easier to start building your own collection of cute and quirky treasures.

Unbox your way to happiness with the best kawaii subscription boxes! These boxes are a great way to discover new kawaii brands and products that you’ll absolutely love. Each one is packed with high-quality, unique, and adorable items that will make any kawaii lover’s heart skip a beat. Don’t miss out on the opportunity to add some extra cuteness to your life with these amazing kawaii subscription boxes!

The Best Kawaii Subscription Boxes!

1. SoKawaii

Image from: our review

Why We Love Them: Filled with so much cuteness just in one box, SoKawaii is loved by many! It gives you a crate full of kawaii items straight from Japan. Each themed box is jam-packed with useful items, inspired by your fave characters from Sanrio, Sailor Moon, Studio Ghibli, Gudetama, Sumikko Gurashi, and much more! It includes 5-8 kawaii items like plushies, household items, collectible figures, accessories, stationery, and more. You know that you’ll only be receiving authentic items because everything inside is 100% official licensed, available only in Japan! Past themes include Spooky Tales, Summer Story, Childhood memories, and Winter Celebrations.

Deal: Get $3 off on your first box! Use coupon code SUGOI.

2. Pusheen Box

Image from: our review

Why We Love Them: What’s not to love with this adorable kitty? Pusheen Box is the ultimate subscription for Pusheen lovers and collectors. Delivered four times a year, it includes all kinds of Pusheen merchandise imaginable, from plushies to clothing to toys to electronics. What makes it more exciting is the inclusion of exclusive products and rare first edition items that will surely be the envy of everyone else! Also, it has a promised value of $100 in every box, which is double the price of the box!

3. YumeTwins

Image from: our review

Why We Love Them: YumeTwins is your best bet when it comes to licensed goodies from well-known Japanese brands such as Sanrio, Bandai, Takara Tomy, Rilakkuma, Doraemon, and many more. This subscription comes from the same people behind Tokyo Treat, and it’s not just about cuteness but has a mix of fairytales too! Every box includes 6-8 kawaii items straight from Japan, which might include plushies, accessories, keychains, stationery, practical goods, and many more. It’s definitely cuteness overload in every box! Subscribers will also get fun rewards every month, like coupons, lifetime discounts, and even exclusive items. The longer your subscription is, the better the rewards become!

Deal: Check the latest YumeTwins spoilers to get the latest code! Use this link to get the deal.

4. Kawaii Box

Image from: our review

Why We Love Them: As its name straightforwardly suggests, Kawaii Box is dedicated to bringing us all things kawaii every month. They send the best and authentic kawaii goodies you’ll ever encounter from the land of the rising sun, Japan! Every box might include squishies and toys, stationery, keychains & charms, practical items, and more. Of course, they also offer the best and the most popular kawaii brands like Sanrio, AlPacasso, Pokemon, Pompompurin, Little Twin Stars, and Disney Tsum Tsum. If you want some delicious treats to go with your cute collectibles, this subscription is also a great choice because they regularly include snacks from Hi-Chew, KitKat, and Pocky. Each box also revolves around a theme, making it more fun and exciting! Plus, shipping is free.

5. tokidoki Mystery Toy Box by Mindzai

Image from: tokidoki Mystery Toy Box by Mindzai

Why We Love Them: tokidoki Mystery Toy Box by Mindzai delivers a dose of cuteness to your door with monthly boxes. Each box includes 5-8 officially licensed, super kawaii tokidoki toys, accessories, and more, all worth adding to your collection corner! It also comes with coloring pages for extra fun and an exclusive postcard to collect or share with friends. They also add a free gift for annual subscribers, so it’s much worth it! And you’ll never get the same toy twice, that’s their promise!


Image from: our review

Why We Love Them: With STICKII Club, you’ll get loads of cute stickers in all shapes, colors, and sizes that fit your style, mood, and personality! It’s a convenient way for any sticker collector, young and old alike, to get their hands on the best and most adorable stickers around. They often collaborate with indie artists to give you a variety of unique designs you can truly enjoy! It’s also a useful subscription for journal/planner enthusiasts and crafty people, as the package sometimes includes an extra stationery item, like washi tape samples or custom-shaped paper clips. Every sticker pack is different, so be sure to choose the style that you want – Cute, Vintage, Pop. Cute is our favorite, but all of them are awesome and worth trying!

7. Craft Kitsune

Image from: Craft Kitsune

Why We Love Them: If you are an art enthusiast and love doing various kawaii crafts, Craft Kitsune will make you fall more in love with crafting! This cute art subscription delivers creativity to anyone by offering monthly projects often inspired by the Japanese culture. You’ll experience using different mediums each month, like the most popular resin, polymer clay, wood burning, and more! Inside every kit, you’ll see hard-to-find supplies that are impossible to find in the US and clear written instructions for each unique project. There’s also a video tutorial for guidance and inspiration to keep pushing through!

8. Preschool Playdate by Kawaii Crafty Kidz

Image from: Preschool Playdate by Kawaii Crafty Kidz

Why We Love Them: A super cute and one-of-a-kind kawaii art class in a box, that is what Preschool Playdate by Kawaii Crafty Kidz is! Kids ages 8-14 years are up for a truly unique experience, where they can create, draw and paint! Each box delivers hours of crafting fun and revolves around a kawaii theme like lollipop, donut, and cupcake. Not only will the kids enjoy it, but they will also be introduced to using different mediums and materials such as wood and ceramics. Past themes include Summer Sweets, Boba Bear, What’S Up Emoji, and Rainbow Magic.

That’s our list of the best kawaii subscription boxes for 2023!

Check out more subscriptions by browsing through our list of the best subscription boxes!


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  • Daliana Paul

    I love kawaii so much 🙂

  • evee

    SO cute. I csnnot.

    • Daliana Paul

      Thank you