Sephora PLAY! vs Birchbox vs Ipsy – February 2018 Battle of the $10 Beauty Boxes!

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It’s the Ipsy vs. Sephora Play vs. Birchbox $10 Beauty Box showdown!

Ipsy vs. Sephora PLAY! vs. Birchbox

BOX BASICS: All three subscriptions are just $10 per month, so it’s easy to draw comparisons. All three of these beauty boxes also ship out 5 samples (Sephora PLAY! also sends a bonus fragrance plus a beauty item, and occasionally you’ll get a small extra in Birchbox).

CUSTOMIZATION: All three subscriptions also ask you to complete a basic beauty profile. Ipsy allows you to rate items for ipsy match and has started allowing a limited number of subscribers to select an item, but that feature isn’t yet universal. Birchbox also allows you to rate items but doesn’t alter your profile in response to your ratings.

REFERRALS & POINTS: Both Birchbox and Ipsy offer referral points; redeem points on full-size products in the Birchbox shop or on selected samples in the Ipsy bonus section. You earn points on the monthly Sephora subscription plus you can redeem a PLAY! card in-store for an extra 50 points on any purchase.

VARIATIONS: All three of these boxes also send out multiple subscriber variations – we’re showing what we’ve reviewed here, and we would love to hear your experiences in the comments!

Our thoughts? You’re most likely to get items you’ll find in Sephora in PLAY!, including some cult up and coming goodies. That’s a no brainer. Ipsy is a mix of influencer faves, some prestige products, and some drugstore. You won’t often find drugstore products in Birchbox – but you may find some interesting natural beauty brands.

PLAY! by Sephora ($10 per month!)


Total Value: About $59

This month’s Sephora delivered a lot of amazing stuff in a box full of love. Our favorite is absolutely the Belif Moisturizing Eye Bomb, with the Rouge Matte lipstick coming in a close second. The skincare and makeup items from this subscription are always of high quality from the best brands in the market. 

Review: Play! by Sephora February 2018 Review

See Play! by Sephora spoilers + past Play! by Sephora reviews or sign up for directory notifications when we post about this subscription!

Birchbox ($10 per month!)


Total Value: About $35

Items from this month’s regular Birchbox has a value of about $35 or so (I really did count $1 for the mascara, I think it’s a terrible sample!). It wasn’t their best box for sure, but at least it included a nearly full size black liquid eyeliner and a great eye cream along with the ability to test out a few other products!

Review:  Birchbox February 2018 Review

See Birchbox spoilers + past Birchbox reviews or sign up for directory notifications when we post about this subscription!

Birchbox Curated Box ($10 per month!) – Follow Your Heart Curated Box


Total Value: About $47.50

The curated Birchbox has a really impressive value, and the overall curation is also a win since they included hair care, make-up, and skin care products. Our favorites include the dual purpose lippie and the eye liner. The shampoo and conditioner combo is perfect too! Everything works really well and we’re happy to get them all for $10!

 Review: Birchbox February 2018 Follow Your Heart Curated Box Review

See Birchbox spoilers + past Birchbox reviews or sign up for directory notifications when we post about this subscription!

Ipsy ($10 per month!)


Total Value: About $72

This month’s Ipsy is really a good curation overall, and the total value was about $72! We’re really happy with the idea of the meteor shimmer scrub, even though it didn’t work out the best! The brush is also great because it’s dual purpose, while the rest of the makeup items are really useful!  My bag arrived just in time to doll up a romantic Valentine’s look. 

Review: Ipsy February 2018 Review 


Total Value: About $67.48 

Review: Ipsy February 2018 Review #2 – NO REVIEW – just a look at another variation!

See Ipsy spoilers + past Ipsy reviews or sign up for directory notifications when we post about this subscription!

For this month, hands down to the curated BIRCHBOX, it’s always a winner for me. However, all of them has new and great stuff to offer, especially for beauty junkies, and there’s always a lot to get from $10 boxes, it’s always an amazing deal!

What did you think of this month’s Sephora PLAY!Ipsy, and Birchbox? Did you have a favorite?


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