Sephora PLAY! vs Birchbox vs Ipsy – July 2017 Battle of the $10 Beauty Boxes!

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It’s the Ipsy vs. Sephora Play vs. Birchbox $10 Beauty Box showdown!

Ipsy vs. Sephora PLAY! vs. Birchbox

BOX BASICS: All three subscriptions are just $10 per month, so it’s easy to draw comparisons. All three of these beauty boxes also ship out 5 samples (Sephora PLAY! also sends a bonus fragrance item and occasionally you’ll get a small extra in Birchbox).

CUSTOMIZATION: All three subscriptions also ask you to complete a basic beauty profile. Ipsy allows you to rate items for ipsy match and has started allowing a limited number of subscribers to select an item, but that feature isn’t yet universal. Birchbox also allows you to rate items but doesn’t alter your profile in response to your ratings.

REFERRALS & POINTS: Both Birchbox and Ipsy offer referral points; redeem points on full-size products in the Birchbox shop or on selected samples in the Ipsy bonus section. You earn points on the monthly Sephora subscription plus you can redeem a PLAY! card in-store for an extra 50 points on any purchase.

VARIATIONS: All three of these boxes also send out multiple subscriber variations – we’re showing what we’ve reviewed here, and we would love to hear your experiences in the comments!

Our thoughts? You’re most likely to get items you’ll find in Sephora in PLAY!, including some cult up and coming goodies. That’s a no brainer. Ipsy is a mix of influencer faves, some prestige products, and some drugstore. You won’t often find drugstore products in Birchbox – but you may find some interesting natural beauty brands.

PLAY! by Sephora ($10 per month!)


Total Value: About $47

Full Size Products: 0

Travel Size: 4

Trial Size:  2

Review: Play! by Sephora July 2017 Review

Birchbox ($10 per month!)


Total Value: About $39

Full Size Products:    1

Travel Size: 3

Trial Size: 1

Review:  Birchbox July 2017 Review

Birchbox Curated Box ($10 per month!) –  One-Two Curated Box


Total Value: About $35

Full Size Products: 1

Travel Size: 3

Trial Size: 1

Review: Birchbox July 2017 One-Two Punch Curated Box Review

Ipsy ($10 per month!)


Total Value: About $37

Full Size Products: 3

Travel Size: 1

Trial Size:   1

Review: Ipsy July  2017 Review

Every month Ipsy has the most full-size items, but if you prefer not to get a brush, nearly every bag has them! Both Birchbox and Sephora had substantial color cosmetics in them this month – a little more unusual, but welcome for those experimental summer months. Sephora was a personal bust with a hair item meant for coarse curly hair sent for fine and flat hair – the personalized Birchbox selection was the most luxe and still had a full size item!

What did you think of the June Sephora PLAY!, Ipsy, and Birchbox? Did you have a favorite?


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