The Liberty Beauty Advent Calendar Is Back Again This 2021: £900 Worth of Products!

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The 2021 Liberty Advent Calendar is coming soon this 10/6! This calendar comes with £900 worth of products (their highest so far) curated by Liberty London’s in-house expert!

The most successful and fastest-selling product in our 145 year history, the Liberty Beauty Advent Calendar is the industry’s original. Our iconic Christmas countdown is a trove of discovery, blessing beauty lovers year-on-year with cult products, niche must-haves and fresh launches from our beauty hall.

Curated by our in-house experts, this year’s Beauty Advent Calendar launches on the 6th of October. Our highest-value offering to date – worth over £900 – the line-up is littered with routine-enhancing treats, hidden within 25 drawers adorned in a heritage print from the Liberty Classics collection.

No spoilers yet, but you can subscribe to notifications to get the latest update:

Looking for even more advent calendars? Check out all our posts on Advent Calendars or find more on Amazon, or see the list of Advent Calendars in the directory! 

Are you getting the 2021 Liberty Advent Calendar?

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  • JenM
    07.22.21

    I’m so glad others are migrating here and commenting too!

  • Amy G.
    07.22.21

    The thing that drove me over the edge was when the other site said they were moderating comments only consistent with their terms. That’s not true — they are rejecting any comment with a spoiler they don’t have posted — no matter how old.

    On the topic of this advent calendar — I’ve been buying Liberty gift sets for my husband for the last couple of years and he really likes them, but I wish the advent calendar included one of their bags. He loves them for cords and things and won’t share them with me. 🙂

    Did anyone buy this last year? Was it as good as it looked?

    • Abby
      07.22.21

      Oh wow, I had no idea.

      My issue was it was just to confusing to find anything.

      But I’m really loving it here, the up to date reviews and spoilers are all on point.

      I really hope Lana makes it here, because she is definitely the person to ask about all thinks Advent Calendars.

      • JenJen
        07.22.21

        Luna has already commented on another advent calendar on this site! 😀. She is def the Advent Calendar guru.

        • Abby
          07.22.21

          Thanks so much for correcting me, and thanks for sharing the good news! 🙂

      • Amy G.
        07.22.21

        Ooh — I would LOVE a “Luna’s First Look” or “Luna’s Advent Calendar Advice” post on Advent calendars!

      • Luna
        07.22.21

        Hi Abby! I don’t know if you’ve seen yet, but I actually replied to you yesterday in the Cult Beauty calendar post! 🙂 I’m so happy to see you over here! I love getting your insights on the luxe calendars too 😀 I think I may finally indulge in a fragrance one this year, but I need to ponder which one!

        • Abby
          07.23.21

          Hey Luna, I got it and responded back.

          You’re going to have to take the plunge one of these days, I think this is the perfect year to treat yourself to some delightful fragrances. 🙂

    • Luna
      07.22.21

      I got this last year (well, the past 4 or 5 years, lol), and even without knowing what’s in this year’s I can say with almost 100% certainty I will be getting this year’s as well. 😀

      Like with most calendars, when looking at the value breakdown to the cost of the calendar, the “value” is definitely there. I think it’s really a matter of looking at the actual products in the calendar and determining if you want to experience them enough to pay the cost of the calendar since these types of calendars are pretty pricey. Also, worth noting… as last year showed, these types of calendars tend to sell out.

      For me, I get great joy in these higher-end/luxe multi-brand calendars, even if I already own some of the products (either in sample or full sizes). Most of the products in them I likely wouldn’t pay full price for (well, unless I really liked it, wanted to try it some more, or was just lusting after it a ton AND there was a nice (i.e. large) gwp bag involved 😉 ) and samples last me quite a while so they’re always worth it to me.

      What I really love most about Liberty’s (and Harrod’s & Selfridges) calendars is that they usually include unique fragrances that I never see in any other boxes or gwps… and they’re quite generous in size. However, I think last year Harrod’s had a candle instead of a fragrance. I only mention this because I’m really into trying new fragrances, so their fragrance inclusions are a huge draw for me.

      There are a nice number of higher-end/luxe multi-brand calendars now. Some that I can think of that (to me) feel similar to Liberty’s calendar are Harrod’s, Net-a-Porter, Space NK, Selfridges, Lookfantastic, Alyaka, and Cult Beauty (including CB even though they haven’t shipped to the U.S. yet but I know some people use a shipping forwarding service to receive it). Even though I indulge in these calendars (well, not yet CB… hopefully this year though!), they all pretty much feel the same to me since they tend to include the same caliber of products…. not necessarily the *same* products (in my experience there’s usually very little overlap) but the same brands & types of products.

      Not counting the perfume inclusions from Liberty’s calendar that has always made it stand out to me, the two that I really felt wowed by last year were the Selfridges and Alyaka calendars (I got the “luxe” Alyaka version with 37 products, but they also have a cheaper one with 28 products). Maybe because it my first time receiving it, but Selfridges calendar had the most “luxe” feel to it for me and I remember feeling wowed by it many times as I opened it throughout December. I also really enjoyed Alyaka’s calendar because of its curation. Alyaka is a green beauty store, and they included a nice number of luxe green beauty products (I felt wowed most days I opened it as well), but it was pretty pricey (I think it was approaching $300).

      Overall, they’re all pretty nice to me, and if I had to pick only one, I’d have to see which one had the most lust worthy products to me. I SO can’t wait to see all of the spoilers coming out in the next few months! 😀

      • beth in oklahoma
        07.22.21

        Thanks, Luna! Always appreciate your comments.

        Last year I got a couple of advent calendars—LookFantastic and Rituals—and promptly decided I would cancel subscriptions like Ipsy and get some calendars instead. I found some quality, useful, deluxe products. I’ve used them all.

        I’m hoping to purchase one luxury calendar this year, with a few “lesser” ones.

      • Jane
        07.22.21

        Luna, I can’t wait for your value assessment. I tend to like what you like.
        Hello all recovering subscription Addicts. I’m loving this site to provide me reviews and spoilers in a simple user friendly way.

        • Abby
          07.23.21

          Lol Jane, hello! I actually like this site much better as they post more frequently and the reviews are honest

  • Abby
    07.22.21

    Wow, and another one – I guess Liberty is trying to compete with Cult and their calendar.

    I think this is the earliest I’ve seen both calendars announced.

    Btw – I’m here from another site, and this site is by far the best of the two.

    • Lenya
      07.22.21

      I also migrated here from the “other site” – it’s so nice to see we all had the same idea, lol! I agree, this site is exactly what I want from subscription box reviews and spoilers.

      • Abby
        07.22.21

        Yes, 100% agree with you! It’s actually much better too.

    • Cindy
      07.22.21

      I know which site you mean and I couldn’t agree more. I’ve dropped the other site entirely. Used to visit them several times a day but no more.

      • Abby
        07.22.21

        I was holding on to the other site in hopes that things would change back, but it looks like I can let it go now, this site gives me everything that I didn’t know I need, lol!

      • erin
        07.22.21

        The same here, I have dropped the other site after going there daily for many years. This page is good though. I’m liking it so far.

        • Silla
          07.22.21

          Hi, my name is Silla, and I too am here from the other site. 😆 Love it!

          • Jane
            07.22.21

            Now Adele song is stuck in my head “hello from the other site” 🙂