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Boxycharm vs. Birchbox: Which Beauty Subscription Box Is Better?

See our comparisons of these Beauty Subscription Boxes!

Boxycharm vs. Birchbox Comparison

There is no denying that beauty products can sometimes be expensive, so an opportunity to get discounts would be amazing. Fortunately, beauty subscription boxes deliver items for less than the retail value as compared to buying them separately. But which one fits you better?

You must have heard of Boxycharm. Founded in 2013, Boxycharm has since grown to be one of the most well-known beauty subscription boxes on the market. From their customized box of full-size makeup, skincare, beauty tools, and color cosmetics, Boxycharm surprises you each month with products from popular and upcoming beauty brands. Boxycharm subscribers can upgrade to Boxycharm Premium or Boxycharm Luxe to receive more items. Note that the Boxycharm Luxe upgrade is exclusive to the Boxycharm subscription and is not yet made available for Boxycharm Premium members.

On the other hand, Birchbox is another beauty subscription service, which was founded in 2010. Since then, they have redefined the way people shop for beauty and grooming through personalized products based on their profiles and preferences. Birchbox has a unique product mix of beauty samples that are not usually found in subscription boxes. From their makeup, skincare, body care, hair care, and fragrance items, Birchbox always focuses on sending the right products just for you.

Boxycharm

Image from our review.

Boxycharm is a monthly beauty subscription box. Each box comes with 5 full-size items featuring makeup, skincare, beauty tools, and color cosmetics. Every Boxycharm package aims to bring trending products to subscribers.

Get a FREE Gift with Boxycharm – enter code on site! Just get the coupon here and use this link to subscribe.

Birchbox

Image from our review.

Birchbox is a subscription service, which delivers 4-6 beauty samples per month. This includes a personalized and expert-approved selection of deluxe samples across makeup, skincare, body care, hair care, and fragrance categories.

Visit Birchbox and follow the subscribe flow for a luxe freebie with your subscription – just visit Birchbox and use the code at checkout!


Now, what do these beauty subscription boxes have in common? These services both offer products based on your tastes and preferences. However, there are some certain aspects where Boxycharm and Birchbox differentiate themselves from each other, which will help you make your choice. Here are all the details that will help you decide which beauty subscription meets your needs best.


PRICING AND PLANS

Boxycharm Pricing and Plans

Although both give out savings to subscribers who sign up for longer-term subscriptions, Boxycharm is slightly more expensive than Birchbox. Nonetheless, Boxycharm comes with the assurance of delivering an average value of over $175 per box. Boxycharm’s monthly subscription plan costs $25 per box. Boxycharm offers free shipping within the contiguous United States (48 bordering states), while Hawaii, Alaska, all U.S. territories, and Canada have a shipping fee of $5 per box.

Birchbox Pricing and Plans

If you consider budget when choosing the right subscription service for you, Birchbox is the more budget-friendly option. Despite having no guaranteed value per box, Birchbox delivers high-quality items and brands. Even though both boxes offer lower monthly costs to subscribers who sign up for longer plans, Birchbox subscription boxes are still cheaper than Boxycharm. Birchbox’s monthly subscription plan costs $15 per box. Birchbox offers free shipping throughout the United States, and they don’t ship internationally.

In each of these beauty subscription boxes, subscribers get to save more money by acquiring multiple month subscription plans. Boxycharm and Birchbox both offer free shipping in the United States and provide discounts for longer commitments. Value-wise, both boxes give you more than what you pay for, but Birchbox’s subscription plans are still lower-cost.


CUSTOMIZATION AND SIGN UP PROCESS

When choosing the right beauty subscription box for you, there are a lot of things to be taken into account. Boxycharm includes a Beauty Quiz that’ll help them tailor a box specific to your needs, while Birchbox lets you set up your Beauty Profile and state your skin condition, hair concerns, and personal style for them to assign the best products for you. Both subscriptions have a sign up process that is user-friendly and their steps are easy to follow.

Boxycharm Customization and Sign Up Process

To join Boxycharm, you’ll have to answer questions about yourself for them to get to know you a little better. Primarily, they’ll ask you to pick a subscription plan.

Once your order has been placed, you’ll be taken to the Boxycharm Beauty Quiz to help them get an idea of what you’re into. This quiz is basically insignificant and has little to do with the items that you’ll receive.

Finally, you can subscribe to Boxycharm’s exclusive email list for early sneak peeks, special promotions, and exciting giveaways. You can also sign up for their text message to receive free alerts for early sneak peeks and special promotions.

Birchbox Customization and Sign Up Process

To join Birchbox, you’ll only have to accomplish a few quick, simple steps. Mainly, they’ll ask you to pick a subscription plan.

Once you have successfully subscribed to Birchbox, you’ll begin to have access to your Beauty Profile where you’ll fill out a survey, which will help them personalize your box contents and determine your top priorities for the samples you’d like to receive. They’ll ask you to provide information like your skin type, hair type, personal style, beauty routine, and level of beauty knowledge.


MONTHLY THEMES

Boxycharm Monthly Themes

Boxycharm always has a theme each month, and their items serve fresh new looks every month. Boxycharm’s past boxes featured themes such as “Breaking The Ice,” “Festival Vibes,” “Mother Nature,” “Harvest,” “Fresh Start,” “Lucky,” and “Sweet Treats.” Their box contents also include tips related to the month’s theme, season, or holiday, which makes the unboxing experience for subscribers all the more enjoyable.

Birchbox Monthly Themes

Even though Birchbox doesn’t always have a stated theme each month, the products they send out vary month to month. Some of the themes Birchbox has previously used include “Wanderlust,” “Power Play,” “Finishing School,” “Step And Repeat,” “Spring Forward,” “Rainy Days,” “Positive Force,” “Feeling Fancy,” “Moodboard Your Year,” “What’s The Occasion?,” “Ladies First,” “Out Of Doors,” “Shine On!,” “Lip Love,” “Pretty Mighty,” “Magic Inside,” “Face The Day,” “Find Your Happy,” “Follow Your Heart,” and “Women Are Power.” Also, their box contents contain beauty tips and tricks related to the month’s theme, season, or holiday.


TYPES OF PRODUCTS AND BRANDS

Boxycharm Types of Products and Brands

All active Boxycharm subscribers have the power to choose at least 1 item, including 4 picks by Boxycharm out of the 5 full-size products for their upcoming boxes during the monthly Choice event. This comes with 5 full-size beauty items, which range from makeup and skincare, to beauty tools and color cosmetics. In order to be updated during the Choice event, you must regularly check your personalized Charmer Benefits calendar on the front page of Boxycharm’s website.

With Boxycharm, palettes are heavily featured. The types of products you could expect from your Boxycharm subscription typically consist of eyeshadow palettes, skincare products, different kinds of lipsticks or lip care products, face makeup, eye makeup, face palettes, and once in a while you’ll receive makeup brushes, beauty tools, brow makeup, nail polish, or perfume. Some of the popular brands you could get in your Boxycharm include Pretty Vulgar, Ciate London, Luxie Beauty, Becca, Grace & Stella, Trestique, Morphe, Trestique, GlamGlow, Milk Makeup, Farmacy, Laura Geller, Tarte Cosmetics, Natasha Denona, Earth Harbor, Jouer, OFRA, Saturday Skin, Too Faced, Fenty Beauty, Emma Hardie, Clarins, Marc Jacobs, Sunday Riley, MAC Cosmetics, Morphe x Manny MUA, Glow Recipe, Korres, NARS,  Dr. Brandt, Sutra Beauty, and more.

Additionally, if you’re a Boxycharm member with a monthly subscription plan, you can acquire the Boxycharm Luxe ($49.99 every 3 months and valued at up to $395) as a quarterly upgrade with 8-9 full-size items (2 of which may be chosen by you during the Choice event) from luxury brands and hand curated products that you will be billed prior to or during each quarterly shipping month. Boxycharm notes that Boxycharm Luxe is subject to availability, and it depends on your placement on the waitlist.

Birchbox Types of Products and Brands

In every Birchbox, subscribers will receive 4-6 deluxe samples featuring makeup, skincare, body care, hair care, and fragrance items. If you’d like to receive a sample in its full-sized version, Birchbox has a shop with all the full-size products. Each month, you can also choose to select a curated box, pick a guaranteed sample, let Birchbox pick your box for you, swap your box for a selected full-size item, or swap your monthly box for points.

Birchbox aims to give you more control over what you get every month, hence they offer different box customization options such as the Sample Choice (1 of your samples chosen by you) and Curated Boxes (all products handpicked by their merchandising team) during Selection Time, which occurs near the end of every month. In order to stay up to date for the following month’s Sample Choice reveal, you must enable notifications to get Birchbox’s email reminders directly. Birchbox will also share the Sample Choices across their social media pages and your own account. Once you’ve selected a sample from the Sample Choice options, your next month’s box will ship out with your sample of choice along with Birchbox’s beauty picks for you. If you have chosen one of that month’s Curated Boxes, it will arrive in place of your monthly box. Birchbox notes that there are a limited number of samples for the Sample Choice and Curated Boxes, so they do encourage subscribers to act fast while supplies last.

With Birchbox, hair care products are heavily featured. The types of products you could expect from your Birchbox subscription commonly consist of hair care products, skincare products, different kinds of lipsticks or lip care products, face makeup, eye makeup, brow makeup, and every now and then you’ll receive body care products, beauty tools, perfume, or makeup brushes. Some of the well-known brands you could get in your Birchbox include Project Beauty, Laura Geller New York, Benefit Cosmetics, Nexxus, Sunday Riley, Purlisse, MAC Cosmetics, Eyeko, Davines, Floss Beauty, Luxie Beauty, Oribe, Korres, Kiehls, Glow Recipe, Amika, BareMinerals, Marcelle, Dito Cosmetics, VITAMASQUES, and more.


EXTRAS

Boxycharm Extras

One of the most notable features of Boxycharm is they let you find new and creative ways to use their products by providing tutorials and looks shared by their Charmer community on social media. Besides having the option to acquire the quarterly upgrade to Boxy Luxe, Boxycharm also has a monthly add-ons event where amazing bonus beauty items that you didn’t choose during the Choice event nor receive in your box variation can be purchased at member-exclusive prices, except during Boxycharm PopUp months. Their add-ons will ship separately from your box, and it may take 1-3 shipments to complete your order. Boxycharm notes that these add-ons are available for a limited time each month and orders are made on a first-come, first-served basis. Additionally, Boxycharm subscribers can enjoy Boxycharm PopUp, which is their biggest shopping event that features beauty products at up to 80% off. The Boxycharm PopUp is exclusively available to active members and only happens every three months and replaces add-ons that month. However, the Charm Room where subscribers can redeem reward items using Charms temporarily closes during PopUp and add-ons events, and Charms cannot be applied to PopUp purchases.

Birchbox Extras

Each Birchbox makes it easy for subscribers to find beauty and grooming stuff that they love. Aside from having the option to acquire the full-size items, Sample Choice, and Curated Boxes, Birchbox also offers Clean beauty box, limited-edition boxes, Birchbox discovery kits, ARROW products and kits, and beauty best-sellers. Moreover, Birchbox allows subscribers to add amazing products with their monthly box. Their monthly add-ons’ categories include makeup, skincare, hair care, lifestyle items, and kits, which will be shipped for free right along with your Birchbox. Birchbox notes that add-ons are only available for rebillable subscribers. Birchbox subscribers will also have access to sneak peeks, members-only discounts, promo codes, exclusive offers, beauty tips, and beauty tricks.

Sometimes Birchbox replaces the box with a different container – like the Stasher!


LOYALTY AND REWARD PROGRAMS

Boxycharm Loyalty and Reward Programs

Boxycharm refers to their points as “Charms,” and subscribers are offered rewards by shopping on their website, referring friends, and sending feedback on the products they send out. Here are ways to earn points from Boxycharm:

  • Keep your Boxycharm subscription: Earn 450 Charms for every three months of staying with their subscription service.
  • Refer your friends: Earn 500 Charms for each friend who signs up for Boxycharm through the referral link and/or code provided by them.
  • Review your Boxycharm: Earn 50 Charms for every product review or an overall box review.

You can redeem these Charms through the Charm Room for reward items offered on Boxycharm’s website that will be applied automatically upon checkout.

Birchbox Loyalty and Reward Programs

Birchbox subscribers are offered reward points by shopping on their website and gifting subscriptions. Here are ways to earn points from Birchbox:

  • Make purchases in Birchbox: Earn 1 point for every $1 you spend.
  • Purchase gift subscriptions in Birchbox: Earn 1 point for every $1 you spend.

In addition, Birchbox subscribers who have spent $300 (excludes sales taxes) in one calendar year will automatically gain the Ace status, which gives them access to exclusive added benefits. Here are ways to earn points from Birchbox for Ace members:

  • Make purchases in Birchbox: Earn 1.3 points for every $1 you spend.
  • Purchase gift subscriptions in Birchbox: Earn 1.3 points for every $1 you spend.

You can redeem these points as a payment towards any full-size product in their shop. Birchbox notes that your accumulated loyalty points will only be valid for six months.


SKIPPING AND CANCELLING

Skipping and Cancelling for Boxycharm

Boxycharm doesn’t allow its subscribers to skip their subscription. Even though your Boxycharm subscription renews automatically, you may cancel your membership through your account at any time without any charges.

Skipping and Cancelling for Birchbox

Birchbox’s month-to-month subscriptions (without term commitment) can be canceled at any time through your account, but if you’ve already been billed for this month’s box, your cancellation will take effect in the next billing cycle. Unfortunately, Birchbox doesn’t allow its subscribers to skip their subscription.


CUSTOMER SERVICE

Boxycharm Customer Service

Boxycharm aims to address all feedback, comments, requests for technical support, and other communications relating to their website. You may contact them at [email protected] regarding any concerns you may have.

Birchbox Customer Service

Birchbox prides themselves on being a small team that supports thousands of customers. They give you the option to call them, text them, or  email them at [email protected] or [email protected] Birchbox’s customer service hours are every day from 9am to 6pm EST.


SUMMARY

Here’s a quick overview of each box to help you decide better:

PRICING AND PLANS

  • If you value getting the most out of your subscription, Boxycharm costs as low as $25 per month and $275 for the one-year subscription (each box is worth over $175). They also offer free shipping inside the contiguous 48 United States.
  • If you value getting the most out of your subscription, Birchbox costs as low as $15 per month and $156 for the one-year subscription. They also offer free shipping within the United States.

CUSTOMIZATION AND SIGN UP PROCESS

  • If you want to receive customized beauty products, Boxycharm offers items aligned with your particular needs. Their sign up process is extremely detailed and ensures that you’ve provided all the important information.
  • If you want to receive personalized skincare and hair care products, Birchbox offers items tailored to your individual needs. Their sign up process is user-friendly and the steps are easy to follow.

MONTHLY THEMES

  • If you like to experience a box with fresh new looks each month, Boxycharm comes with themes each month.
  • If you like to experience a box with contents that vary month to month, Birchbox includes themed products every now and then.

TYPES OF PRODUCTS AND BRANDS

  • If you need a box according to your liking, Boxycharm contains 5 full-size beauty items, which range from makeup and skincare, to beauty tools and color cosmetics. Boxycharm features a lot of brands that’ll serve fresh new looks your way.
  • If you need a box that keeps things simple, Birchbox has 4-6 deluxe samples featuring makeup, skincare, body care, hair care, and fragrance items. Birchbox has partnered with familiar brands that’ll deliver quality items right to your door.

EXTRAS

  • If you want to add bonus beauty items to your Boxycharm box, they offer add-ons that feature their amazing products.
  • If you want to acquire add-ons to your Birchbox, you can choose from their selection of special products.

LOYALTY AND REWARD PROGRAMS

  • If you love to earn reward items, Boxycharm provides points or Charms for subscribers that shop on their website, refer friends, and send feedback on the products they send out.
  • If you love to earn free products, Birchbox offers reward points for subscribers that shop on their website and gift subscriptions.

SKIPPING AND CANCELLING

  • If you wish to cancel your Boxycharm subscription, you can disable it through your account page. There is no option to skip their subscription plans.
  • If you wish to cancel your Birchbox month-to-month subscription (without term commitment), you can disable it through your account page. There is no option to skip their subscription plans.

CUSTOMER SERVICE

Still need more info?

What’s our pick – Boxycharm or Birchbox?

Overall, Boxycharm and Birchbox both offer products that are catered to your needs and preferences. For consumers who require full-sized beauty products, Boxycharm is more ideal. However, for those who love to try out unique beauty samples before committing to buying the full-sized items, Birchbox is the way to go.

Looking for more subscription box showdowns? See all our subscription box comparisons to help you find the best subscription for you!

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