We have the curator spoilers for the February 2025 Ipsy ICON BOX! It’s Gabrielle Union!
Gabrielle Union’s take on beauty has always been anything but conventional. At 52, she’s found a way to blend self-love, authenticity, and intentional care into a philosophy that is rooted not in trends, but in self-expression. For Gabrielle, beauty isn’t about fitting into a mold; it’s about celebrating individuality and honoring what makes us unique.
“Beauty isn’t a collective aesthetic,” she says. “It’s the things that stir your soul.” This philosophy is at the heart of her February IPSY Icon Box, a carefully curated collection that reflects her journey toward embracing beauty on her own terms and celebrates the art of you.
As our Icon Box curator, she reminds us that every moment is a chance to uncover new layers of your unique beauty. With that spirit, she’s sharing her go-to beauty products and hard-won secrets for staying happy, confident, and unapologetically true to yourself every day. Her collection invites you to see yourself as a canvas, always evolving in your journey of self-expression—a masterpiece in the making.
Growing up, Gabrielle admits she tried to live up to society’s beauty standards. But today, she’s all about freedom—freedom to define beauty in her own way and to celebrate the things that truly matter to her. “I don’t want to be confined to one definition of beauty. Nature is infinite, and so is beauty,” she reflects.
When curating her IPSY Icon Box, Union didn’t just pick products that were popular or on-trend (although, it includes plenty of those, too!). She selected items that align with her values—products that blend affordability with luxury, that come from brands that reflect her commitment to sustainability and inclusivity. “Everything doesn’t have to be really, really expensive,” she notes. “In my routine, there’s a mixture of prices and places of origin. I care about how something’s made and who or what has been exploited to make it.”
Her own hair care line, FLAWLESS BY GABRIELLE UNION, is a testament to this approach. It’s a labor of love for her, a brand born from the desire to create something personal and meaningful. “Every time I see the labels or smell the fragrances, it’s a reminder that I loved myself enough to step out on faith and trust my circle,” she says.
Gabrielle’s beauty secrets are just as intentional as her philosophy. She swears by drinking a gallon of water on some days, and she makes sure to bask in the sun (with SPF!) whenever possible for that much-needed dose of vitamin D. “Aloe vera straight from the plant? Game changer for my scalp, skin, and curls,” she adds. It’s not about following a strict regimen, but about listening to her body and nourishing herself in ways that feel right in the moment.
Through her Icon Box collection, Gabrielle Union isn’t just offering a beauty box; she’s offering a piece of her soul—a celebration of individuality, resilience, and the power of loving yourself just as you are.
Ipsters signed up to receive a Icon Box this February 2025 might receive:
- PAULA’S CHOICE SKINCARE BHA Liquid Exfoliant
- MAISON LOUIS MARIE No.14 Icila Eau de Parfum
- ANASTASIA BEVERLY HILLS Nouveau Eyeshadow Palette
- HOURGLASS Ambient Soft Glow Foundation
- MAKE UP FOR EVER The Professionall 24HR Double-Ended Lifting & Volumizing Mascara
More spoilers:
- BYROE Oat Yogurt Moisture Barrier Cream
- PATRICK TA BEAUTY Major Volume Mascara
- TARTE Sculpt Tape ™ Contour
- ORIGINS Clear Improvement Blackhead Clearing Mask-To-Scrub
- BUXOM COSMETICS Full-On Plumping Glossy Lip Oil
- RARE BEAUTY Positive Light Under Eye Brightener
- ANASTASIA BEVERLY HILLS Brow Freeze® Gel
- KOSAS Glow I.V. Vitamin-Infused Skin Illuminating Enhancer in Spark
- DR. JART + Dermask™ Porecting Solution Face Mask
- NARS Powermatte Lipstick
Ipsy’s Icon Box is $60 per shipment + $1.99 handling fee, and is a limited edition upgrade to Ipsy Glam Bag and BoxyCharm by IPSY. Icon Box will have 8 full-size products each quarter (up to $350 for Icon Box x Gabrielle Union).
IPSY subscribers has now 3 options – BOXYCHARM by IPSY (full-sized beauty subscription), Glam Bag (sample-size beauty subscription), and ICON BOX (quarterly celeb-curated collection). Members will have access to more personalization and customization that Ipsy offers, and popular brands under BoxyCharm. Refreshments will still be offered under IPSY. See full details here!
Comments
The palette looks good. But can we stop pretending that the icon actually picks out the products? And no Flawless products have been listed so far, so I wonder if there will be ANY of Gabrielle’s own hair care line? Lastly, Ipsy needs to pick Icons that actually have a make-up or skin care line that has a variety of products – something for every skin type or hair type. They haven’t done that for about a year now.