Fabletics athleisure wear brand has announced an upcoming price increase on their VIP Membership! From $54.95 per month, new VIP memberships will now be $59.95 starting 1/1. According to Fabletics, price increase is due to many new benefits (like access to their new shapewear brand Yitty by Lizzo and higher purchasing power of your member credit), rising labor, transportation costs, and overall inflation. You can skip the month between the 1st-5th if you don’t want to be charged.
Here’s the full announcement:
First, thank you for being a VIP Member. You are why we’re here. You are why Fabletics is the community that it is. And right now, your continued loyalty and trust mean more to us than ever.
We launched Fabletics nearly a decade ago. From day one, we knew Fabletics would rise and fall based on one factor: delivering consistent, unbeatable premium value to our VIPs every month. Yes, we offer an incredible deal when you sign up. However, it’s even more critical that we give you compelling reasons to keep coming back. We are passionate about serving you because we know you are the heart of the Fabletics community. Our #1 priority is ensuring our VIP member program is second to none.
I’m proud to announce that in 2023, your Fabletics VIP experience is elevating to a new level of incredible value, exclusive access, customer care, and membership perks. Get ready!
ome January 1, 2023, Fabletics is adding $20 to the purchasing power of your member credits. This extra $20 means one member credit can now purchase any item or outfit for up to $100. We couldn’t wait to share the news with you first!
Fabletics’ 2023 product offering will be our most expansive ever. We love our product as much as you do, and our 2023 collections will be your new all-time favorites. With your VIP Member Early Access, you’ll get first access to shopping this expanded line of premium styles at VIP-only prices. Get ready for an expanded selection in Activewear, Loungewear, and Swimwear. As if that wasn’t enough, in Women’s, we are also boosting the number of styles we’ve created in Lifewear, shapewear, and footwear.
As we accelerate into 2023, we are beyond proud to bring you closer to YITTY; our Lizzo-led brand & product! You’ve shown us you’re craving more from the YITTY brand, and we’re ready to deliver. We can’t wait for you to see what Lizzo is debuting in 2023: authentically game-changing collections designed to redefine perceptions about shapewear as a category.
With these exciting updates, we’ve decided to update our membership price to reflect our product offerings and benefits updates. On January 1, the price of our monthly membership benefits will increase by $5, from $54.95 to $59.95.
Some of you might be asking, “why increase prices now?” Frankly, it’s a combination of factors; additional costs are involved in bringing you this new enhanced level of VIP perks and value, combined with rising labor and transportation costs. (And like the rest of us, you’ve undoubtedly seen small price increases across the board as the global economy works to ramp down inflation.)
At the center of everything we do, we never want to compromise product quality and want to ensure you’re constantly receiving the absolute best from us.
If you want to avoid being charged, you can skip the month between the 1st and the 5th. You can cancel your membership anytime, free of charge, via online chat or by calling us at (800) 322-5384.
Thank you again so much for being a part of this community. We value your loyalty and love of Fabletics, and I promise you we will make 2023 your best Fabletics year yet.
Adam Goldenberg
Co-Founder and CEO of Fabletics
What do you think of the new Fabletics VIP membership pricing?
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