Birchbox Acquired by FemTec Health: Awesome Women Skin Lab Coming?

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Birchbox just teased something AWESOME coming next week. What could it be?

Birchbox has been acquired by FemTec Health, and Birchbox will be relaunched with what we believe the new service to be called “Awesome Women Skin Lab.”

The new startup has acquired Birchbox and plans to relaunch the beauty subscription service with its patented health customization.

Source: Houston Innovation Map

FemTec plans to use their BiomeAI™ data analytics platform to provide Birchbox subscribers curated skin and healthcare products.

We wanted to know more about the patents, so we did some digging and found two relevant patents from the company’s founder Kimon Angelides: Systems and methods for developing individualized health improvement plans, Capturing crowd wisdom in individualized treatment plans.

FemTec is also acquiring Mira AI, which matches a consumer with beauty products and content.

What do you think about the news? If you’re a Birchbox subscriber, will you be giving Skin Lab a try? Let us know in the comments!

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  • Melissa
    10.29.21

    I still want to know what to expect in November. I did some research on Kimon and FemTec and read what Katia had to say about the future of Birchbox, but I still don’t know what to expect *right now.* Will we get a November box?

    Also, will there be price changes? I hope that we get some clear answers very soon. I am both excited and a little trepidatious about this change.

    • dia
      10.29.21

      I’m pretty sure they will send out November boxes. Birchbox took our money, so, short of declaring bankruptcy, they are obligated to send out their monthly boxes or refund our money.

      • Melissa
        10.29.21

        I pay monthly, so I won’t be charged until November 1. But your point is good for those who have pre-purchased subscriptions.

  • dia
    10.29.21

    I think Birchbox had been struggling and shopping for a buyer for a while. Their collaboration with Walgreens was a dud. They haven’t had anything new in ages. When you buy a sunscreen from them and see that it expires in two months, it makes you not want to chance it with another purchase. I don’t know anything about this new company, and I don’t really need AI for my skin, but realistically, it can only improve from here on out. Hopefully, there will be more limited edition boxes or a nice advent calendar like they had a couple of years ago.

  • Dea
    10.28.21

    Cash in your points, ladies. I don’t think Birchbox will exist much longer. They’ll collect your information for a few months and then sell it to some other beauty sub and close shop.

    • Kimon Angelides
      10.28.21

      Thank you for your comment and post. But let me assure you that the experience will be significant enhanced so that the products work and are science-based. We are scientists, skin experts, and health experts. We would never ever, and promise from me, ever sell or provide data. Remember we come from healthcare and the integrity and privacy of data is the single most important thing. We will NOT sell this company. We have and will spend considerable time and effort to make it much better and working for you.

  • Dea
    10.28.21

    All that this post tells us is that the new owners are not skin experts or beauty product sellers, but simply experts in data mining and parsing (=artificial intelligence). This is not like the “ipsyMatch” tool. This is about collecting information, not customizing your beauty product experience.

    • Kimon Angelides
      10.28.21

      Thank you Dea, but we are scientists and doctors who know skin and health. We have some of the world’s most famous skin scientists, on our team that have developed science based products that work and that are matched to your microbiome, MDs, PhD. Yes if you really want skin products that work, you do need to know about the biology of your skin (we are scientists, doctors) who specialize in skin and health so that our products and the products we curate are safe, and have effective outcomes. And yes it is NOT like the ipsyMatch tool, its way beyond that in using biology and real science to create a meaningful beauty product experience with real products formulated that work.

      • deb
        10.30.21

        Thank you, I’m assuming you are bound by HIPPA rules, and am interested to see what this is going to look like.

      • Zabava
        11.05.21

        Would be curious to know what kind of doctors and scientists you are. Can’t be all dermatologists?? Would like to hear some names or profiles or previous work experience .., thank you