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This is a review of the Jeff Goodby and Rich Silverstein Teach Advertising and Creativity class from MasterClass!
The MasterClass Instructor – Jeff Goodby and Rich Silverstein
This class opens with an introduction to Jeff Goodby and Rich Silverstein and how they would answer the question, “What is advertising?”. Advertising is all about storytelling that is represented by a brand. In this class, Goodby and Silverstein plan to teach viewers how to create a creative advertising, otherwise known as art serving capitalism.
For those who are not familiar with Jeff Goodby and Rich Silverstein, they are advertising executives of Goodby Silverstein & Partners (GS&P). Goodby graduated from Harvard, where he wrote for the Harvard Lampoon. He then started advertising at J. Walter Thompson before moving to Ogilvy & Mather, where he met Silverstein. Silverstein graduated from Parsons School of Design in New York City, and then worked for Rolling Stone, before landed an adverting job at Ogilvy & Mather.
Jeff Goodby and Rich Silverstein started Goodby Silverstein & Partners (GS&P) with Andy Berlin in 1983 and won their first award from the Cannes Lions International Festival of Creativity for the Mill Valley Film Festival. Jeff and Rich went on to win Lions across every award and brand category, bridging an unprecedented variety of styles. Their work has included advertising campaigns like “got milk?,” the Budweiser lizards, Hewlett-Packard’s “Invent,” the E*Trade chimpanzee, Polaroid’s “See what develops,” the NBA’s “I love this game,” Nike’s “Skateboarding,” and SEGA’s “SEGA!”
Goodby and Silverstein’s goal for this class is to teach viewers how to create a story around a product, while also creating something that viewers want to see. They want to teach viewers how to work with bands, how to tell a story in 30 seconds, writing, design, leadership, and how to make adverting that lives in popular culture.
Advertising and Creativity – Who is it for?
This class is for anyone who is interested in pursuing a job in advertising. Whether you are just starting your career or are looking for new inspiration this class covers a wide range of topics and includes numerous case studies to learn form. Not only do they want to prepare viewers for a job in the advertising industry, but they want to provide a class that teaches viewers how to be confident about sharing their own point of view.
MasterClass Jeff Goodby and Rich Silverstein – Main Themes
- Art serving capitalism
- Storytelling
- Appreciation
- Artistry
- Creativity
MasterClass Workbook – Jeff Goodby and Rich Silverstein
The workbook is a great guide for viewers! It has a review of every lesson along with extra important vocabulary, outlines for advertisement examples, and examples of how to diagram a commercial. The workbook also has opportunities to learn more, which include examples of portfolio templates.
MasterClass Advertising and Creativity Key Takeaways
This class is a great overall view of the advertising industry! This class includes a variety of lessons about Goodby and Silverstein’s own advertising successes and great insights to how to work with brands, the structure of a campaign, how to appeal to your audience, and how to use humor to your advantage. Viewers even get to hear about how their got milk? campaign, how to develop Super Bowl commercials, how they started their own agency.
Find avenues where great design is happening, and soak it up.
What I found really interesting about this class was Goodby and Silverstein’s ability to teach through case studies. Viewers get to see how some of the more popular advertisements were made and how endings were changed for things like Cheetos, Doritos, E*TRADE, and Chevy. Viewers also get to see how Goodby and Silverstein highlight the importance of being socially aware and how they can use their advertising strategies to raise money for a good cause or just bring an important issue to light.
Final Thoughts on Jeff Goodby and Rich Silverstein’s MasterClass
This class captured my attention from the very beginning! Goodby and Silverstein have created a great class full of important insights and great case studies. If you are looking for a class that will redefine your view of advertising and also prepare you to enter the industry, this is the class for you!
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