Betty Boomerang subscription is ending! February 2020 box will be the last box sent, and refunds will be issued for prepaid boxes.
Here’s the full announcement:
This is usually a boring, perfunctory tracking email. Your package has shipped out and there’s still tracking information here. But I also wanted to let you know that this is the last fresh Betty parcel for the time being. I’ve loved collecting and creating the products to include in Betty Boomerang’s boxes, but it’s time to wrap up the subscription box aspect. I always imagined I would eventually transition to a traditional ecommerce store, and that time has come.
Most subscribers will have their subscription cancelled and will be issued a refund for any outstanding pre-paid boxes. These refunds will be issued in the next 10 days.
If you subscribed recently (September and later), your subscription will not renew, but your remaining pre-paid boxes will be fulfilled.
There are several reasons contributing to this being the right time to wrap up the subscription aspect. The primary one is that you guys have been so wonderful and loyal… most subscribers have been with me two years! But that makes it hard to repeat themes or items. How many liquid-holding vessels does one household need? Shipping costs have also risen 35% in the last few years.
I plan to continue making new products and even putting together the occasional new boxed assortment. I’m grateful to all of you who have been a part of Betty. If you have any questions or concerns, don’t hesitate to reply to this email.
Chief Betty Officer