Happy Rebel Box is ending its subscription service:
First of all, whether you’ve been a subscriber for one box or since the very beginning of Happy Rebel (long before I took over as owner), I want to say thank you. And if you’ve been on the sidelines and have never subscribed, thank you for hanging around.
I’ll just get in to the reason for this email- we’re ending subscriptions at Happy Rebel and becoming a company that focuses on our own products, individually or in a collection. Anyone with a remaining box credit in their account has already received an email from me with next steps.
Now, on to the reason why I am making this change. When I discovered the Happy Rebel brand, I knew that it could be more than a subscription box company- that just selling other people’s products weren’t fulfilling the potential of what Happy Rebel could be. I see Happy Rebel as a mindset, a lifestyle, and a community. When I describe the company to friends, they all say, “Wow, I want a Happy Rebel everything- hats, shirts, jewelry, whatever!”
Simply put, I no longer want to focus on selling other people’s products- I want to create and sell our own. I want everything people buy from us to be their choice and their selection to purchase- no quarterly skips and no more frustration at some of the items in the box. There are probably business advantages to keeping the subscriptions, but I am deciding to take a risk and forge a different path. Some of you may never purchase from us as a non-subscription company and that’s ok. We’re Happy Rebel- we’re not for everyone.
In 2020, you’ll see some new, limited-run Happy Rebel clothing items, jewelry, and more. Our new company theme is “Embrace the Dark and the Light.” This theme is based on our sun and skull logo- thinking of the balance of happy/sad and good/bad in life. Happy Rebel won’t be just edgy anymore, we’ll also be happy. We are also launching a podcast to share Happy Rebel stories, starting with people in my circle and (hopefully) eventually featuring some of you- our customers and community!
In the next few hours, all subscribers will receive emails confirming their subscription cancellation. If you have any questions about your account or these changes, please reach out to me at [email protected] – I’ll be monitoring my email all weekend.
Besides a few personal friends of mine on this email, you probably don’t know me but let me just say that if you stick around, you’ll get to see that I am a person who honors my word, who strives to connect with vulnerability, and who always tries to see the silver lining in every cloud. This is also what you can come to expect from Happy Rebel.
If you’ve made it this far- thank you.