POPSUGAR Launching New Beauty Line at Ulta!

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Beauty by POPSUGAR is launching soon at Ulta – March 11!

EDIT: It’s available now – check it out here!

I’m so excited to share the news about our latest launch: Beauty by POPSUGAR! To create our first-ever line of beauty products, we’ve worked with you, our loyal fans, and partnered with beauty veterans to create 80-plus products made with incredible, good-for-you ingredients. Our goal: to create a product line for you to become obsessed with!

Over the years, POPSUGAR has always wanted to help you live a happier, healthier life. We feel like your trusted friend, whether it’s keeping you up to speed on today’s news, recommending our favorite new products, or doing a workout video right along with you.

We listened to you! We tapped into our network of 100 million beauty junkies and asked what you wanted. We created a line that has healthy ingredients like Hawaiian kukui oil and blueberry and hibiscus extracts that are loaded with antioxidants. We’ve made packaging that is clean and portable for the girl on the go, because we want you to have products that can fit in your clutch, gym bag, or coat pockets. The products are also buildable, so whether you want just a hint of color or a high-impact, bold lip or eye, our products deliver on both!

Imagine mascara with two wands: one for your top and one for your bottom lashes. Lip glosses that feel smooth and luxurious. Eye shadows that feel like satin and leave the perfect amount of sparkle. Beauty by POPSUGAR is made for your happiest, healthiest face. This is where smart meets beauty.

Beauty by POPSUGAR will be available online and at Ulta stores near you soon!

See a first look video:

Unsurprisingly the packaging for these beauty products is blue! Do you think we might see them in the first quarterly POPSUGAR Must Have Box?

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