Sephora PLAY! vs Birchbox vs Ipsy – August 2017 Battle of the $10 Beauty Boxes!

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It’s the Ipsy vs. Sephora Play vs. Birchbox $10 Beauty Box showdown!

Ipsy vs. Sephora PLAY! vs. Birchbox

BOX BASICS: All three subscriptions are just $10 per month, so it’s easy to draw comparisons. All three of these beauty boxes also ship out 5 samples (Sephora PLAY! also sends a bonus fragrance item and occasionally you’ll get a small extra in Birchbox).

CUSTOMIZATION: All three subscriptions also ask you to complete a basic beauty profile. Ipsy allows you to rate items for ipsy match and has started allowing a limited number of subscribers to select an item, but that feature isn’t yet universal. Birchbox also allows you to rate items but doesn’t alter your profile in response to your ratings.

REFERRALS & POINTS: Both Birchbox and Ipsy offer referral points; redeem points on full-size products in the Birchbox shop or on selected samples in the Ipsy bonus section. You earn points on the monthly Sephora subscription plus you can redeem a PLAY! card in-store for an extra 50 points on any purchase.

VARIATIONS: All three of these boxes also send out multiple subscriber variations – we’re showing what we’ve reviewed here, and we would love to hear your experiences in the comments!

Our thoughts? You’re most likely to get items you’ll find in Sephora in PLAY!, including some cult up and coming goodies. That’s a no brainer. Ipsy is a mix of influencer faves, some prestige products, and some drugstore. You won’t often find drugstore products in Birchbox – but you may find some interesting natural beauty brands.

PLAY! by Sephora ($10 per month!)


Total Value: About $35

Full Size Products: 1

Travel Size: 3

Trial Size:  2

Review: Play! by Sephora August 2017 Review

Birchbox ($10 per month!)


Total Value: About $30

Full Size Products:   0

Travel Size: 2

Trial Size: 3

Review:  Birchbox August 2017 Review

Birchbox Curated Box ($10 per month!) – Easy Does It Curated Box


Total Value: About $39

Full Size Products: 0

Travel Size: 3

Trial Size: 2

Review: Birchbox August 2017 Easy Does It Curated Box Review

Ipsy ($10 per month!)


Total Value: About $49.50

Full Size Products: 2

Travel Size: 2

Trial Size:   1

Review: Ipsy August 2017 Review

This month’s ipsy bag was my worst bag in recent memory. While it had 2 full size products that huge Pacifica was pretty much a dud. All the value was in that product too. Loved the Paula Dorf? Too bad, it seems like it was made just for Ipsy. Good thing I liked the brush & cleanser! This month we chose to show all the variations of Birchbox in our roundup except for the box for select box. The spotlight box (for Birchbox Select beta members) was a really low value – I guess it’s supposed to have a higher perceived value because you select the box, but that doesn’t work for me. All the others had a higher value (and my personal fave of the month – the Dr. Jart Water Fuse) was in the curated box! Sephora predictably had some high end brands and that’s always a bonus if that’s what you’re looking for. Just about everything in my variation was a win for me.

What did you think of the August Sephora PLAY!Ipsy, and Birchbox? Did you have a favorite?


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