Wailing and gnashing of teeth… once there was a subscription box that nobody knew anything about. Its name was Ghost Post – a limited edition release of just 999 parcels in a 3-box run ($199) direct from the ghastly inhabitants of Disney’s Haunted Mansion. Subscribers were promised a series of ghoulish objects from the cobwebbed depths of the Haunted Mansion. Even though I didn’t hear about this one until after the fact, I’ll be sharing the spoilers via Instagram below!
I don’t’ think Disney did any marketing for this subscription, which sold out in no more than 3 hours.
If you are brave or foolish enough to help the spirits, then subscribe to the Ghost Post. Beginning at the end of March 2016, the Ghost Relations Department will send you three “scare packages.” You will receive one box per month, for three months.
Each box is a chapter in an unfolding story that connects you directly to the ghosts of the Haunted Mansion. In the boxes, each item will have certain hidden qualities and secrets for you to discover, and each one will become a prop in your experience – revealing a little bit more of the story.
I hope the success of this box shows Disney exactly what subscribers want from Disney subscription boxes – an experience in a box, not just some trinkets!
Playing with kit number 1 from the Ghost Post Haunted Mansion box subscription! The Phantom Radio is pretty sweet! #ghostpost #phantomradio #hauntedmansion View the full versions of my photos at www.Disneyphotosnapper.com #waltdisneyworld #waltdisney #disneyworld #wdw #Disneyparks #Travel #Love #Photooftheday #Picoftheday #Fun #Disney #Canon #Disneygram #latergram #DisneyPhotoSnapper #MickeyMouse #POTD #Mickey
A video posted by Disney Photo Snapper (@disneyphotosnapper) on
The Ghost Post experience requires an iPhone.* The Ghost Relations department has developed a marvelous Phantom Radio iPhone App. The app makes your iPhone particularly sensitive to the haunted artifacts you will receive in your subscription. Using the app, you can unlock new aspects of your objects and connect with the ghosts of the Haunted Mansion.
The box included a build your own “radio” kit to use with the iPhone application.
Another video of the radio!
The residents of the Haunted Mansion have become fascinated with the foolish mortals that tour their home. They believe these visitors might just be the solution to a problem that threatens their haunting ways.
We at the Ghost Relations Department have taken on the task of finding humans who can render this assistance.
Do you see the hidden message in the teacup from the tea leaves? Had such a blast with my Ghost Post box 1! #ghostpost #ghostrelationsdepartment #hauntedmansion #foolishmortals #disney #subscriptionboxes #tealeave #teacup #madameleota #magickingdom #disneyland #hitchhikingghosts #tightropegirl #stretchingroom #doombuggy
A mysterious reflective tea cup let you read the tea leaves…
A photo posted by Ghost Post (@ghostpost13) on
Ah, our favorite fortune teller!
There were clues to decode.
Still investigating my #ghostpost just got the wedding invitation out of the freezer and there is a hidden message! #ghostrelations #ghostrelationsdepartment #hauntedmansion #disney #ourdisneyeveryday #instadisney #disneylove
A photo posted by OurDisneyEveryday (@ourdisneyeveryday) on
Including those on special paper that you apparently had to freeze!
— Octavius (@MintCrocodile) February 20, 2016
Subscribers are able to extend the fun at Disneyland with an in-world experience!
Esmeralda sent me on a quest to find The Captain at Fowler’s Harbor. This was way too cool! When I got near the compass it lit up! A crowd formed around me and even the cast members were like “I’ve never seen this before” – I had to capture the needle and point it true north and as I say in the video “I rescued him”…. LOLOLOL I hate my voice. HATE IT. #ghostpost
A closer look at the compass.
This Ghost Post is probably one of the best ideas the imagineers have ever had. When I got near Esmeralda, the Phantom Radio picked up her sympthetic vibrations and she immediately started to give me a special fortune leading to The Captain at Fowler’s Harbor (video coming soon). Bummed the Haunted Mansion closed as soon as I got to it but I still was able to experience a few of the Ghost Post tricks and treats. #ghostpost
A photo posted by venus. (@thevenusmonster) on
A visit to Esmerelda in person.
Once you unlock the experience you get whisked to the front of the line of Haunted Mansion and get placed in a special Doom Buggy.
Congrats to all the Happy Haunts that scored this box! Next time I hope someone sends me some sympathetic vibrations to let me know about it! If you got the box, let us know what you thought in the comments!
Assuage your deep depression by checking out Disney Subscription Boxes in the directory!