Wailing and gnashing of teeth… once there was a subscription box that nobody knew anything about. Its name was Ghost Post – a limited edition release of just 999 parcels in a 3-box run ($199) direct from the ghastly inhabitants of Disney’s Haunted Mansion. Subscribers were promised a series of ghoulish objects from the cobwebbed depths of the Haunted Mansion. Even though I didn’t hear about this one until after the fact, I’ll be sharing the spoilers via Instagram below!
I don’t’ think Disney did any marketing for this subscription, which sold out in no more than 3 hours.
If you are brave or foolish enough to help the spirits, then subscribe to the Ghost Post. Beginning at the end of March 2016, the Ghost Relations Department will send you three “scare packages.” You will receive one box per month, for three months.
Each box is a chapter in an unfolding story that connects you directly to the ghosts of the Haunted Mansion. In the boxes, each item will have certain hidden qualities and secrets for you to discover, and each one will become a prop in your experience – revealing a little bit more of the story.
I hope the success of this box shows Disney exactly what subscribers want from Disney subscription boxes – an experience in a box, not just some trinkets!
A video posted by Disney Photo Snapper (@disneyphotosnapper) on
The Ghost Post experience requires an iPhone.* The Ghost Relations department has developed a marvelous Phantom Radio iPhone App. The app makes your iPhone particularly sensitive to the haunted artifacts you will receive in your subscription. Using the app, you can unlock new aspects of your objects and connect with the ghosts of the Haunted Mansion.
The box included a build your own “radio” kit to use with the iPhone application.
Another video of the radio!
The residents of the Haunted Mansion have become fascinated with the foolish mortals that tour their home. They believe these visitors might just be the solution to a problem that threatens their haunting ways.
We at the Ghost Relations Department have taken on the task of finding humans who can render this assistance.
Subscribers can visit the Dead Letter Office to interact with other foolish mortals (or really smart ones – it’s currently going on ebay for around $400 and a few boxes have sold near the $500 mark!)
A mysterious reflective tea cup let you read the tea leaves…
It’s True! #GhostPost #HauntedMansion #DisneylandResort #EsmeraldaOnMainStreet #TheHauntedMansion
A photo posted by Ghost Post (@ghostpost13) on
Ah, our favorite fortune teller!
There were clues to decode.
A photo posted by OurDisneyEveryday (@ourdisneyeveryday) on
Including those on special paper that you apparently had to freeze!
A binnacle compass at Fowler’s Harbor#Disneyland pic.twitter.com/BjBFyhnxYt
— Octavius (@MintCrocodile) February 20, 2016
Subscribers are able to extend the fun at Disneyland with an in-world experience!
A closer look at the compass.
A visit to Esmerelda in person.
https://youtu.be/4HlM_PaXdGE&rel=0
Once you unlock the experience you get whisked to the front of the line of Haunted Mansion and get placed in a special Doom Buggy.
Congrats to all the Happy Haunts that scored this box! Next time I hope someone sends me some sympathetic vibrations to let me know about it! If you got the box, let us know what you thought in the comments!
Assuage your deep depression by checking out Disney Subscription Boxes in the directory!
Comments
Hi! I am one of the subscribers to the ghost post, and I purchased it several hours after I received the email from the Disney store announcing it. From what I read from other subscribers, emails from the Disney store were sent out on March 15 announcing it on the Disney store site. I received the email around 4pm est and did not see it till 8 pm, and I purchased it then. I went back to the site several hours later(maybe 3?) and it was still on sale. Others say it was on the site for about 10-12 hrs.
I do not live near Disneyland, and when signing up, there was no indication that living near Disneyland was part of the experience. If you are lucky enough to live close, there is a small extra part of the adventure that encourages subscribers to free the ghosts and help them return to the Haunted Mansion.
I enjoyed the experience so far, I am hoping for more tangible items rather then paper products. I am not overwhelmed or underwhelmed, I am just…whelmed! I a counting down the days to receive my next box. They ship end of the month, and I received my first one on April 6.
Thanks for the information!! I get emails on 2 different accounts from the Disney Store plus some affiliate emails and never saw anything (doesn’t mean it wasn’t sent – I also receive >1000 emails a day!). I may have been ignoring my DS emails because I already bought everything I needed for Easter. It also may have been targeted to Haunted Mansion buyers (which I’m not really). I’m wondering if the next box may include something for WDW.
I’m excited for you to get your next box! I would love it if you came back to tell us about your experience! I hope the success encourages Disney to apply more imagineering to its boxes, which are fun, but repetitive. This was totally different!
Too cool! Sorry I missed out on this. Keep posting the Ghost Posts, we’re all waiting to follow you through to the end.
I’m sad too! It was fun just putting the post together, I will for sure do the remaining two (and I now have my ear to the ground for new boxes from Disney!).
Good grief, this looks amazing! I love thoughtful things that engage the users!
How freaking fabulous is this !!! So neat. 1st world problems for me with it. I use android so no iphone. I also couldn’t make it to the Disney park to be whisked to the front of the line at the Haunted Mansion. Even though this isn’t for me I really have to say by just seeing what you have included in the review they did a pretty fantastic job !! Thanks for sharing.
I saw a tweet last night that someone had went out and bought a new phone for the box! They did notify people before they bought it that an iPhone was necessary but I probably would have just borrowed one!! ? I am imagining that many of the subscribers are planning a trip for after all three boxes are received now that it’s clear what’s in it – but maybe the next in park experience is wdw!? I am not sure how long they will be available for!
This looks totally cool. What a way to for Disney to move forward and enhance the experience by customizing it via your cell phone. Imagineering at its best. I hope you can show the remainder of this experience.
Oh My Goodness. I had no clue this was even out there. It looks AWESOME!!!!