Did you know that scammers are posing as subscription box companies – either operating or launching a new one – in order to take advantage of your desire for the next new thing? Yes, new subscription boxes are fun – I love them to pieces! – but I want to remind you to use your own best judgment when you hear of a brand new box! Here are some pointers on evaluating subscription box companies to determine whether a new monthly subscription is legit.
Does the subscription have a website?
Does that new beauty box have its own website ? If not, think twice, although this isn’t a dealbreaker. Many subscriptions launch with what’s called a squeeze page – something designed to get you to sign up for notifications of their launch. Perhaps it’s just a new branch of an existing company, and they should be able to point you in that direction (with links from the existing company page to the new page). If it doesn’t have it’s own web presence, you might pass on this company or look for other indicators of trust, like the following:
Does it have any sort of web presence, like social media?
Sometimes social media is used to launch a new monthly subscription. This is a great way to build buzz. But if a new company pops up overnight with 15,000 followers – well, is it really that popular? Birchbox has nearly 50,000 followers on Instagram. How would a few-weeks old company have 15,000 of them? The simple answer – they bought them on Fiverr or another similar service. Yep, you can buy followers (and just about anything else) on Fiverr.
Are there reviews?
New monthly subscriptions will typically contact subscription box bloggers or other relevant media outlets and hand out their boxes like mad to help build credentials and show people what they’re getting. If you don’t know what’s in the box besides that it’s “obviously amazing,” take a pass, there are tons of subscription boxes calling your name that are reputable and trustworthy. I can’t guarantee any company in my list, but I haven’t heard of any complaints that any of them are a scam, either.
Ask a blogger!
Heard of a new company and nobody has blogged about it yet? Ask a blogger! Whether it’s me or someone else, don’t be afraid to write and say, hey, have you heard of this new company, what do you think?
You can email me at any time at [email protected] I’d be happy to answer your questions.